What is Dividend Yield?
Dividend yield is a financial ratio that tells you how much cash income a company pays out relative to its stock price. Expressed as a percentage, it shows how much you earn in dividends for every dollar invested in the stock. A stock priced at $50 that pays $2 per share annually has a dividend yield of 4%.
Dividend yield is a key metric for income investors — those who want their portfolio to generate regular cash flow without selling shares. High-dividend stocks like REITs, utilities, and established blue-chip companies often attract retirees and conservative investors seeking steady income.
Yield on cost is a related metric that compares your annual dividend income to your original purchase price rather than the current price. If a stock you bought for $40 now pays $2 per share, your yield on cost is 5% even if the current yield is only 4%. This shows the true income power of long-term dividend growth investing.